Privacy Policy

👋 1. Introduction

Welcome to Duramart LLP ("Duramart", "we", "our", or "us"). We are committed to protecting your personal information and your right to privacy.

This Privacy Policy applies to all information collected through our website (duramart.in), mobile application, and any related services, sales, marketing, or events (collectively referred to as the "Platform").

📋 2. Information We Collect

We collect information you provide directly to us as well as data generated through your use of the Platform.

2.1 Personal Information

• Full name
• Mobile number and email address
• Date of birth
• Business name and type (dealer, carpenter, contractor, etc.)
• GST number (if applicable)
• Profile photograph (optional)

2.2 Financial Information

• Bank account details (for reward redemption transfers)
• UPI ID (if provided for cash transfer)
• Transaction and purchase history

2.3 Usage & Device Data

• Device type, operating system, and app version
• IP address and approximate location
• QR codes scanned and reward points earned/redeemed
• Pages and features accessed within the Platform
• Crash logs and performance data

2.4 Communications

• Messages sent to our support team
• Responses to surveys or feedback forms
• Referral information if you use our Refer & Earn feature

⚙️ 3. How We Use Your Data

We use the information we collect for the following purposes:

• To create and manage your Duramart account
• To process QR code scans and credit reward points
• To facilitate reward redemption — including product discounts and bank transfers
• To send you transaction confirmations, OTPs, and account alerts via SMS/email
• To provide customer support and respond to inquiries
• To send promotional offers, new product announcements, and platform updates (you may opt out at any time)
• To detect and prevent fraud, unauthorized access, and abuse
• To comply with applicable laws and regulatory obligations
• To analyse usage trends and improve Platform performance

🤝 4. Data Sharing

We do not sell, trade, or rent your personal information. We may share your data only in the following limited circumstances:

4.1 Service Providers

We engage trusted third-party service providers to operate parts of our Platform, including payment gateways, SMS providers, cloud hosting services, and analytics tools. These parties are contractually bound to keep your data confidential.

4.2 Business Partners

When you scan a product QR code, limited transaction data (such as the product scanned and points earned) may be shared with the respective manufacturer or brand partner to validate the transaction.

4.3 Legal Obligations

We may disclose your information if required by law, court order, or government authority, or when we believe disclosure is necessary to protect the rights, property, or safety of Duramart, our users, or the public.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity, subject to the same privacy protections.

🍪 5. Cookies & Tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience.

• Essential Cookies: Required for the website to function properly (login sessions, security tokens).
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
• Preference Cookies: Remember your settings and preferences across visits.

Our mobile application does not use browser cookies but may use device identifiers and analytics SDKs for similar purposes.

🔒 6. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:

• All data is transmitted using SSL/TLS encryption
• Sensitive financial details (bank accounts) are encrypted at rest
• Access to personal data is restricted to authorized Duramart personnel on a need-to-know basis
• Regular security audits and vulnerability assessments are conducted
• OTP-based authentication is used to verify all account actions

🗂️ 7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. Specifically:

• Account data is retained for the duration of your account plus 3 years after closure
• Transaction records (reward points, redemptions) are retained for 7 years as required under Indian accounting laws
• Support communications are retained for 2 years
• Analytics data is anonymized and retained indefinitely

You may request deletion of your account and personal data at any time (subject to legal retention requirements) by contacting us at support@duramart.in.

⚖️ 8. Your Rights

As a Duramart user, you have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Correct inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal data (subject to legal obligations)
• Right to Portability: Receive your data in a structured, machine-readable format
• Right to Object: Opt out of marketing communications at any time
• Right to Withdraw Consent: Withdraw previously given consent for data processing

To exercise any of these rights, please email us at support@duramart.in with the subject line "Privacy Request". We will respond within 30 days.

👶 9. Children's Privacy

Duramart is a professional B2B rewards platform intended for adults (18 years and above) engaged in the hardware and construction industry.

We do not knowingly collect personal information from anyone under the age of 18. If we become aware that a minor has provided us with personal data, we will delete that information immediately. If you believe a child has registered on our platform, please contact us at support@duramart.in.

🔗 10. Third-Party Links

Our Platform may contain links to third-party websites, partner brand pages, or social media platforms. These sites have their own privacy policies, and we do not accept responsibility for their content or data practices.

We encourage you to review the privacy policy of any third-party site you visit through links on our Platform.

🔄 11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Send a notification via the Duramart app or registered email
• Display a prominent notice on our website for 30 days

Your continued use of the Platform after such changes constitutes your acceptance of the revised policy.